Communicate 2024: New Connections for Nature

By Helen Walsh, Design and Publications Manager

In November 2024, I was lucky enough to participate in the 20th annual Communicate conference, organised by the Natural History Consortium. Having been to the very first Communicate (and a few subsequent ones), it was wonderful to return with a new hat on and different experiences under my belt. Over the past 20 years, this event has become a key gathering for professionals in science, conservation and ecology, offering a platform for discussing pressing issues, exchanging ideas, and enhancing communication strategies that foster a better understanding of the natural world and the threats it faces.

Held over three days, the conference was hosted in a hybrid format, and I attended virtually. The event featured a range of sessions focused on effective messaging – how to convey complex scientific concepts in ways that resonate with diverse audiences. We explored how storytelling and visual communication can turn data into compelling narratives, and how breaking down messages into smaller parts can have a big impact.

A major theme of the conference was motivators for change. With environmental and biodiversity crises looming large, delegates delved into the psychology of behaviour change and discussed strategies for inspiring action through effective communication. Motivating people to adopt new behaviours is a delicate balance of urgency and hope, while considering what makes us human – looking at what people enjoy, want to know and are interested in can help us to find common hooks and threads. Positive stories of progress in conservation also help to create optimism and drive meaningful change.

Diversity and inclusion was another important focus, with discussions on ensuring broader representation in the science and conservation fields. I took part in sessions on inclusive approaches in communications, reaching people in ways that are relevant and respectful to their cultures, values, and physical, mental and psychological needs.

One of the most uplifting aspects of the conference was the recurring theme of hope and positivity. In a world where negative news about climate change and biodiversity loss often dominates headlines, the Communicate conference sought to shift the narrative. By focusing on success stories and tangible progress, the event encouraged delegates to use optimism to inspire action.

The conference also provided valuable networking opportunities, allowing me to connect with like-minded professionals. This collaboration will help strengthen future efforts in conservation communication, underscoring that hope and effective messaging can drive real change.